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Content Strategist

Company Name:
Top Prospect Group
Looking for a Content Strategist to plan, govern, and measure digital content. The Content Strategist will be responsible for:
o Help plan smart content strategies based on client objectives
o Analyze digital content tactics from clients and competitors
o Work with analytics team to create measurement plan for content and user engagement
o Recommend new marketing opportunities based on emerging digital channels
o Create gap analyses, content calendars, and governance plans for content.
o Analyze digital landscapes including websites, paid and organic search, social media, and apps
o Partner with digital strategy and the account team to develop engagement plans from conception to recommendation, providing supporting data, insights, and rationale
o Ensure that the taxonomy and metadata architecture of digital assets are correct and adhere to industry best practices/
Must have experience working within a pharamucetical advertising agency. Must have at least 3-5 years experience.

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